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Torches of Freedom": The Anti-Literature of Advertising
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Torches of Freedom: How the Cigarette Captured Female America (and Accidentally Created the PR Industry) | by James Schechner
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The 'Torches of Freedom' campaign from 1929 was one of the earliest examples of identity marketing. Edward Bernays
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Torches of Freedom: Women and Smoking Propaganda
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We are what we consume
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Torches of Freedom: Women and Smoking Propaganda
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In 1929, at the height of the women's rights movement in the United States, a group of young women marched in New York's Easter Parade and lit cigarettes in public. Newspapers described
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